Structured CRO audits for iGaming, fintech and crypto funnels. We find the friction, work with your team to fix it, and track the results.
Start with a single audit. Implementation support and follow-up tracking available.
Adjust the sliders to your numbers and see what a lift is worth.
Illustrative estimate based on your inputs. Actual results vary.
↗ Open standalone calculator to shareMost operators optimise what's visible: ads, creative, offers. The conversion loss hiding inside the funnel is harder to spot, and it adds up fast.
iGaming, fintech, and crypto funnels have compliance layers, KYC steps, and payment flows that most CRO consultants have never touched. Shopify best practices don't translate.
FTDs, KYC completions, first trades. The metric that moves revenue is one or more steps downstream from signup. Most audits optimise the wrong thing.
A former Casino Manager and a Senior Digital Manager. We know which leaks cost FTDs, because we've fixed them before.
Every audit uses the LIFT model and PXL prioritisation. Every finding comes with an observed behaviour, a business impact, and a testable recommendation, not a checklist.
The audit is the starting point. We stay involved through implementation, A/B testing, and measurement until the findings are live and the impact is quantified.
Tell us the site, the funnel, your market and primary conversion event. We'll confirm scope and send you a brief to fill in. Takes under 15 minutes.
We walk the funnel on desktop and mobile, applying the LIFT model to every step: Value Proposition, Clarity, Urgency, Relevance, Anxiety, and Distraction. We map friction against vertical benchmarks, not generic ecommerce data.
Within 48 hours: a full PDF with every finding documented, a PXL-prioritised test backlog, and a Loom walkthrough where we talk you through the report in plain language.
We work alongside your product, dev, and marketing teams to ensure findings get implemented. We support your team in running A/B tests, measuring impact against your baseline, and identifying what to optimise next.
All tiers include a PDF report and Loom walkthrough, delivered within 48 hours. Implementation support and follow-up tracking available on all tiers.
One high-impact page reviewed end-to-end. Every relevant finding documented.
The complete new player journey, from landing page through registration to first deposit. Whether you suspect a specific problem or just want to know if you're leaving revenue on the table.
Everything in the Focused audit, plus the second-deposit and re-engagement experience. Getting a player to FTD is one conversion. Getting them back is the one that drives lifetime value, and it's where friction is hardest to diagnose.
Two real audits, anonymised. Every finding documented, prioritised, and tied to revenue impact.
A Curacao-licensed iGaming operator with a well-structured registration flow, but two high-severity issues materially suppressing FTD rates — including a blocking bug that permanently locks players out of registration.
A crypto sports betting operator with a strong $6,000 welcome package, where the conversion problem is not the offer — it is the broken redirects, sequencing errors, and undisclosed barriers between intent and first deposit.
A former Casino Manager and a Senior Digital Manager. We know which leaks cost FTDs, because we've fixed them before.
Tell us about your site and we'll confirm scope and pricing within 24 hours. No commitment required.